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Effective landingpages are designed for conversion. The goal of a landing page is to guide and encourage a specific action from visitors, typically in the context of a marketing or promotional campaign. Landing pages are designed with a singular focus, often centered around a call-to-action (CTA). The specific action you want visitors to take can vary, but some common goals of landing pages include:
Overall, the primary objective of a landing page is to provide a focused and persuasive experience that motivates visitors to take a desired action. This is achieved through a combination of persuasive copywriting, compelling visuals, a clear and prominent call-to-action, and a seamless user experience.